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Helping businesses grow by delighting customers

Let’s talk about you.

Are you managing customer experience or does customer experience manage you?

Rising Expectations

Do rising customer expectations create dissatisfaction for your customers and team?

Disappointing Performance

Can you see the impact of dissatisfaction in your revenues and costs?

Missing Out

Does your business deserve the advantages won by managing customer experience?

How I Can Help

If businesses don’t listen to their customers, performance suffers.

I help leaders develop a business their customers love.

Because every business deserves the benefits of Customer Experience tools and techniques.

What happens when you work with Delta Swan

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We analyse your business, situation and opportunities.

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We develop a strategy and plan for your business.

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I help you implement a seamless solution.

I know what it’s like to worry about losing customers and have seen how quickly amazing businesses lose their way when customer expectations change.

I work with businesses who are tired of spending ever more money to attract customers.

My expertise in customer experience and change management will help you achieve sustainable growth.

Hello, I'm Michelle Spaul

Are you planning your business strategy for 2022?


The [Value Proposition] session was so informative and Michelle provided me with so many excellent ideas and resources to look at. She gave me pointers on how to challenge the current messaging, focusing on the value we are providing to our customers and keeping in mind our target audience. Not only was the session very useful, it was also a lot of fun.

Jagroop Bagary, Senior Business Analyst & Product Manager at TechFINIUM

We have a small Team at Team Defence Information and we really appreciated Michelle’s experience and guidance.

Phil Williams, Managing Director at Team Defence Information

I engaged Michelle to write my marketing materials and got so much more. As well as coaching me in my new business, she created my website, managed my GDPR, helped me get to grips with LinkedIn and recommended great people when she couldn’t do the job herself – like my new IT wizard. I don’t know where I would be now if Michelle hadn’t given me a kickstart into marketing my business – thank you.

Anonymous Client

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