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Customer Experience,
managed for results

Michelle Spaul

CX Management Consultant UK

I help organisations manage customer experience for lasting business results

CX Management Consultant UK

I help organisations manage customer experience for lasting business results

Michelle Spaul

No-one delivers a poor experience on purpose

Most organisations believe their customers matter. But priorities compete. Each team is driven by its own objectives and somehow the customer loses out in strategy and design.

I help my clients close the gap between what teams intend and what customers experience, whatever their role or stage of growth. Manage customer experience with intention and your business will see real results such as higher revenue and lower costs. With customer experience consulting, your business becomes more resilient when things get difficult.

Who I help

CX practitioners

You are expected to improve customer experience and prove its value. But the changes that would deliver it sit with other teams.

Founders

You want a strong customer foundation as you grow. But don’t want a full CX function to get it.

CXM for Founders

Business leaders

Customer problems are costing you in reputation, retention or revenue. And you want them fixed and kept fixed.

CX Management for SMEs

What kind of results?

£1.8m of savings

I led my first Voice of the Customer project at Philips. It saved £1.8m and delivered commercial gains beyond the saving.

I help clients deliver results through

Customer Experience Projects

A defined project to fix a customer problem or build the capability to keep improving.

Growth Projects

CX Management Assessments

An independent assessment of how your organisation manages customer experience.

CX Management Assessments

Fractional CX Management

Senior CX leadership for organisations that need it without a full-time hire.

Fractional CX Management

Impact Mentoring

For whoever leads customer experience. I challenge and clarify so they can decide and move it forward.

Impact Mentoring

How I manage customer experience

I always use three activities:

  • Understand customers
  • Meet their needs
  • Earn a return on your CXM investment

CXpresso, the monthly CXM newsletter

One practical read on managing customer experience, once a month. No pitch.

What clients and colleagues say

Every session was incredibly valuable, and I was able to apply the knowledge immediately in my day-to-day work — and it genuinely made a difference.

Diana Diezina, CX Manager
Eclisse UK

Unlike other business consultants who treat Customer Experience as just a standard business consulting “add-on”, Michelle specialises in making the client important, which elevates your profile, and in my opinion also elevates hers!

Peter Francis, Founder and Managing Director
MATL Ltd

Michelle pulled together a tailored one day workshop for our leadership team to explore our value proposition. We enjoyed and valued the day. In particular, we learnt to see the value we create through the eyes of our customers.

Aju Alexander, Chief Operating Officer
The Data Company
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