To make an investment in customer experience, you need a return. These statistics show how businesses benefit from managing their customer experience. You can’t use these numbers, but they should give you confidence in your business case.
From 2007-2019, the share price of Customer Experience leaders outperforms the S&P 500 index by 108 points. That of CX laggards trails the index by 110 points. The cumulative return of CX leaders was 3.4 times greater than that of the laggards. Watermark Consulting