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What is a Value Proposition?

Value Proposition Workshops

Your value proposition builds on your understanding of customer needs, which we capture in a customer profile. The profile represents a segment of customers with their jobs to be done, pains and gains. Your value proposition helps you find innovative ways of meeting customer needs.

You can read more about Value Propositions in this blog post – How to use your value proposition.

What to expect

Building a value proposition helps you understand your customers’ needs more clearly and become more competitive.

You will understand your customer’s needs in greater detail to build empathy. Then update your value proposition. As a result, you will earn more customers and higher customer retention.

The workshop will give you a customer profile, value proposition and action plan to delight your customers. Your plan will deliver the changes you choose and help deliver customer value and earn loyalty. You will commit to using value propositions for other customer segments.

What will you get out of a Value Proposition workshop?

Presented as a masterclass, the workshop Blends theory and practice with on the spot coaching.

Typical benefits

  • Appreciation of what your customers value, seeing your business through their eyes and understanding how to meet more of their needs
  • A redefine value proposition, which will help you attract and keep more customers

Before your workshop, we meet to agree your goals, who you will invite and which length you need. You can select a half-day, full-day or two-day workshop. Then, I design the best workshop for you and communicate with your team.

The workshop includes:

  • Building a customer profile, including jobs to be done, pains and gains.
  • Designing a value proposition to meet customer needs.
  • Creating an empathy map.
  • Preparing for change

In our follow-up sessions, you can ask more questions and receive further coaching.

Check out my other services

If you haven’t found what you need here, my other services may help.

CX Workshops

CX Workshops

An introduction to the value of managing your customer experience.

Customer Experience Projects

CX Projects

Focused, one-off activities designed to boost customer experience.

Sustaining CX

Sustaining CX

Building tools, skills and processes to continuously improve Customer Experience.

Customer Experience Consulting

CX Consulting

Discussing CX and what it means for you, developing ideas and action plans.

My commitment to you

Whichever service you choose, my commitment to you is to understand and meet your needs. In other words, I practice what I preach.

See my commitment to you in full.

Schedule your free consultation and learn how you can keep up with rising customer expectations.

After our confidential, 30-minute consultation, you will…

  • See a path to using customer feedback to drive product, service and operational improvements
  • Feel confident you and your team can continuously improve
  • Be keen to get ahead of your competitors by using customer ideas to innovate
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