skip to Main Content

To make an investment in customer experience, you need to be sure you will see some return in investment (ROI). These statistics show how, businesses just like yours, benefitted from focusing on customer experience.

93% of customers are likely to make a repeat purchase with companies who offer excellent customer service. (Hubspot)

Growing Revenue

Growing Revenue

Companies that excel at customer experience grow their revenue 4% to 8% higher than others in their market. (Bain & Company)

78% of loyal customers help to spread the word about your business, this is invaluable word of mouth promotion! (Zendesk)

Increasing Customer Retention

Increasing customer retention by as little as 5% can result in an increase of profits between 25% to 95%. (Harvard Business School)

Customers are willing to spend 17% on a company that has outstanding customer service. (American Express)

Acquiring New Customers

A study found that acquiring a new customer is 5 to 25 times more expensive than retaining an existing one. (Harvard Business Review)

Backed out of a purchase due to poor customer service (American Express)
Are willing to pay extra for a better customer experience (Oracle)

The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%. Marketing metrics message sent on linkedin 

Existing customers are 50% more likely to try new products and spend 31% more when compared to new customers CEB Marketing Leadership Council survey. 

Back To Top