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How does CX help businesses grow?

To make an investment in customer experience, you need a return in investment (ROI). These statistics show how businesses, just like yours, benefit from managing their customer experience. You can’t use these numbers directly, but they can give you confidence in building your business case.

93% of customers are likely to make a repeat purchase with companies who offer excellent customer service. (Hubspot)

Growing Revenue

Growing Revenue

Companies that excel at customer experience grow their revenue 4% to 8% higher than others in their market. (Bain & Company)

78% of loyal customers help to spread the word about your business, this is invaluable word of mouth promotion! (Zendesk)

Increasing Customer Retention

Increasing customer retention by as little as 5% can result in an increase of profits between 25% to 95%. (Harvard Business School)

Customers are willing to spend 17% on a company that has outstanding customer service. (American Express)

Acquiring New Customers

A study found that acquiring a new customer is 5 to 25 times more expensive than retaining an existing one. (Harvard Business Review)

Backed out of a purchase due to poor customer service (American Express)
Are willing to pay extra for a better customer experience (Oracle)

The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%. LinkedIn.

Existing customers are 50% more likely to try new products and spend 31% more when compared to new customers CEB Marketing Leadership Council survey. 

Schedule your free consultation and learn how you can keep up with rising customer expectations

After our confidential, 30-minute consultation, you will…

  • See a path to managing customer experience to drive product, service and touchpoint improvements
  • Feel confident you and your team can continuously improve
  • Be keen to get ahead of your competitors by delighting your customers
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