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This page is stacked full of statistics to prove why you should be prioritising customer experience. By delivering quality customer service you’re giving your business the best chance at success and repeat patronage!

Customers are willing to spend 17% on a company that has outstanding customer service. (American Express)

Growing Revenue

Growing Revenue

Companies that excel at customer experience grow their revenue 4% to 8% higher than others in their market. (Bain & Company)

78% of loyal customers help to spread the word about your business, this is invaluable word of mouth promotion! (Zendesk)

Increasing Customer Retention

Increasing customer retention by as little as 5% can result in an increase of profits between 25% to 95%. (Harvard Business School)

93% of customers are likely to make a repeat purchase with companies who offer excellent customer service. (Hubspot)

Acquiring New Customers

A study found that acquiring a new customer is 5 to 25 times more expensive than retaining an existing one. (Harvard Business Review)

78%
Have backed out of a purchase due to poor customer service (American Express)
86%
Are willing to pay extra for a better customer experience (Oracle)
98%
Are likely to make a repeat purchase if you have excellent customer service (HubSpot)
  • likelihood of selling to an existing customer
  • of selling to a new custmer

The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%. Marketing metrics message sent on linkedin 

Existing customers are 50% more likely to try new products and spend 31% more when compared to new customers CEB Marketing Leadership Council survey. (CEB Marketing Leadership Council)

  • Likely to try new products
  • increased spenditure
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