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Make the case for your CX project - in four simple steps

Cover page - make the case for your CX project

You want to improve Customer Experience and need agreement to invest. You know it is the right thing to do, but how do you convince those with other priorities?

80% of gaining approval is winning hearts and minds, after that the numbers and financials are easy.

Make the case for your CX project – in four simple steps

  1. Win hearts and minds with storytelling and stakeholder engagement
  2. Calculate the financial benefit
  3. Estimate cost and timescales
  4. Pull it all together to gain approval and start on the right foot
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