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Make the case for your CX project

Cover page - make the case for your CX project

You want to improve Customer Experience and need agreement to invest. You know it is the right thing to do, but how do you convince those with other priorities?

80% of gaining approval is winning hearts and minds, after that the numbers and financials are easy.

Make the case for your CX project

My simple guide gives you a step by step method for getting approval to invest in customer experience. Follow it to win hearts and minds and amaze investors with your financial arguments.

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