Customer feedback is a gift; ignore it at your peril. Use customer feedback to boost sales, increase margins and develop new products or services.
Insights
Don’t assume negative emotions come from resistance to change. You might double down on ineffective communications. And the result is confrontation or worse. Considering how people react to change and the help they need to contribute is much more fruitful.
Convincing others to improve customer experience (cx) is tricky. Here are few hints and tips for building a case for change.
What do you mean when you say 'business development'? A broad set of activities that helps your organisation grow or sales?
A potential client recently told me they had had a bad experience of consultants. This post explains how a good consultant will help you deliver a compelling customer experience.
Do you know your value proposition? This post shows how setting out your stall can help you and your team grow your business and improve customer satisfaction.
When managing customer experience, 'good enough' is not good enough. Customer expectations grow with every new experience.
No-one wants to lose customers and even not-for-profits have to make money. Customer Experience is a route to sustainable business.
Focus a little more on what your customers experience, to enhance brand reputation and increase the life of your products and services.
Cynical or all believing - how do you interpret customer feedback? More importantly, do you rest on your laurels or take action? #customerexperience #fakereviews
