A guest post by product and services strategist Margo Dwight - exploring the power of questions to understand the benefits enjoyed by your customers.
Focus on customers' jobs to done instead of designing and describing your products and services to meet your own needs.
Automation and cultural transformation seem miles apart, but won't work without the other. Great Customer Service needs more than IT.
How to automate Customer Service successfully - five good practices to make your automation work for your customers and your business
Automating Customer Service has many facets, in a guest post Lee Thomas talks about the IT considerations. Following posts in this series consider project and change management and culture.
B2B customer retention has similar features to B2C retention, but the number of stakeholders is higher and calls for great customer relationship management.
The key to higher prices, more sales and a sustainable business is #CustomerRetention. So stop selling and start retaining
Be clear and consistent in your story and actions to win and retain customers. Find out how to improve your customer experience.
Customer feedback is a gift; ignore it at your peril. Use customer feedback to boost sales, increase margins and develop new products or services.
Don’t assume negative emotions come from resistance to change. You might double down on ineffective communications. And the result is confrontation or worse. Considering how people react to change and the help they need to contribute is much more fruitful.
