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If businesses don’t listen to their customers, performance suffers. I show leaders how to develop a business their customers love. Because every business deserves the benefits of Customer Experience tools and techniques.

Is your market changing? Do competitors serve their customers differently? What reputation does your business have? Do customers buy once then leave? Are you competing on price? Are your sales and marketing costs spiralling? Do you know what your customers really think of the experience you deliver?

My promise to you


I will get to know your business and team and only recommend changes that make sense to you.

Return on Investment

Tired of blue skies and theory – I implement sustainable, value-adding change.

Change management

Hands-on support to help you and your team adopt new ways of working.

Michelle Spaul

Why should you trust me with your customer experience (CX)?

Designing and delivering a compelling customer experience needs focus and you may not have the time in your day to stop and think like a customer.

  • Do you need an impartial set of eyes to understand what your customers see?
  • Do you need to pull your teams together to create a seamless experience?
  • Do you dread asking your busy people to take on yet another responsibility?

My experience in customer-facing projects within and across most functions from software design to commercial helps me understand conflicting priorities and bring people together across functional divides.

My leadership style comes from years of experience of change, as the recipient, team member and leader. I can be hands-on or coaching; share my knowledge and experience or motivate your team to teach me something new.

See my recommendations on LinkedIn.

Professional project manager

Book your free consultation and learn how you can keep up with rising customer expectations.

After our confidential, 30-minute consultation, you will…

  • See a path to using customer feedback to drive product, service and operational improvements
  • Feel confident you and your team can continuously improve
  • Be keen to get ahead of your competitors by using customer ideas to innovate


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