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Helping business leaders fix the issues causing customers to leave. Because it costs less to keep customers than find new ones.

Is your market changing? Do competitors serve their customers differently? What reputation does your business have? Do customers buy once then leave? Are you competing on price? Are your sales and marketing costs spiralling? Do you know what your customers really think of the experience you deliver?

My services

Fixing Critical Issues

Fix critical issues

Stop fighting fires.


Maintain customer satisfaction

Work together to keep customers happy.

Customer At Heart

Build a customer strategy

Make decisions for long-term success.

Consulting support that helps



I will get to know your business and team and only recommend changes that make sense to you.

Save Money

Return on Investment

Tired of blue skies and theory – I implement sustainable, value-adding change.

Engage Your Team

Change management

Hands-on support to help you and your team adopt new ways of working.

Michelle Spaul

How I can help

  • Can you afford to stop looking after your business?
  • Do you need an impartial set of eyes to understand what your customers see?
  • Do you need to pull your teams together to create a seamless experience?
  • Do you dread asking your busy people to take on yet another responsibility?

How my experience helps

I have worked in customer-facing projects within and across most functions from software design to commercial. This helps me understand conflicting priorities and bring people together across functional divides.

My leadership style comes from years of experience of change, as the recipient, team member and leader. I can be hands-on or coaching; share my knowledge and experience or motivate your team to teach me something new.

See my recommendations on LinkedIn.

If you are...

  • A concerned about customer perceptions and their effect on your business
  • Tired of consulting models and one-size-fits-all solutions
  • Open to new ways of working, so long as they bring benefits

We’ll work well together

  • Firmly of the belief you have nothing to learn from me
  • An advocate of buyer beware
  • Happy to lose your customers and best employees

We won’t get on

Book your free consultation and learn how you can keep up with rising customer expectations.

After our confidential, 30-minute consultation, you will…

  • See a path to using customer feedback to drive product, service and operational improvements
  • Feel confident you and your team can continuously improve
  • Be keen to get ahead of your competitors by using customer ideas to innovate
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