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CX For Founders
10/30/2023

CX for Founders

Founders need a small number of tools to start their customer experience management journey. This case study delivered for Sandra.

MATL Empathy Mapping
8/22/2023

Empathy mapping

Empathy maps help us understand our customers and their needs. My case study client uses them in marketing, service design and sales.

EnsciteVoice Of The Customer
6/20/2023

Client Feedback

Voice of the Customer is a powerful tool. I used it to identify opportunities to fix, improve, transform and differentiate client experience.

RR Heritage Trust Journey Mapping
4/30/2020

Visitor journey mapping

Using personas and customer journey mapping, I assessed visitor experiences and recommended ways to attract and delight more visitors.

Philips Voice Of The Customer
7/15/2019

Voice of the Customer

I designed and led an innovative Voice of the Customer programme. I used customer feedback to save Philips £1.8m in returns alone.

The Data Company Value Proposition
6/24/2019

Value proposition

The Data Company identified stakeholders, their needs and how to innovate products, services and touchpoints.

Anon Value Proposition
5/23/2019

Value proposition

With a structured Value Proposition, X created services and touchpoints to meet all her customers’ needs.

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