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CX For Founders

CX for Founders

Founders need a small number of tools to start their customer experience management journey. This case study delivered for Sandra.

MATL Empathy Mapping

Empathy mapping

Empathy maps help us understand our customers and their needs. My case study client uses them in marketing, service design and sales.

EnsciteVoice Of The Customer

Client Feedback

Voice of the Customer is a powerful tool. I used it to identify opportunities to fix, improve, transform and differentiate client experience.

RR Heritage Trust Journey Mapping

Visitor journey mapping

Using personas and customer journey mapping, I assessed visitor experiences and recommended ways to attract and delight more visitors.

Philips Voice Of The Customer

Voice of the Customer

I designed and led an innovative Voice of the Customer programme. I used customer feedback to save Philips £1.8m in returns alone.

The Data Company Value Proposition

Value proposition

The Data Company identified stakeholders, their needs and how to innovate products, services and touchpoints.

Anon Value Proposition

Value proposition

With a structured Value Proposition, X created services and touchpoints to meet all her customers’ needs.

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