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Being an employee dissatisfied X. She felt she would better serve customers if she set up her own practice. While she understood her job, she didn’t know how to approach prospects and demonstrate credibility. The father of a Delta Swan client put us in touch.

Anonymous client

Everyone starting their own business has experienced the deluge of information and activities that come with the responsibility. X asked Michelle to guide her through the early days of company ownership.

Task

To develop marketing materials to establish X. Most of all:

  • A website
  • Sales presentation
  • Brochure / price list

To guide X as she set up her business.

Action

Like many experts, X struggles to summarise the technical aspects of her job. So, to learn what X would offer, I researched her competitors. I found a jumble of out-of-date information and presumed an indifferent approach to their work. I wanted X’s professionalism to shine out. Together, we identified her unique selling point is her compassion and developed a precise explanation of her services.

We defined and described each service listing the value delivered, regulatory conditions and the latest terminology / references in a straightforward matrix.

From this base, I built a website, produced a presentation for clients and laid out a brochure. I also helped X build and carry out a strategy to re-engage her network, leading to a series of meetings.

Along the way, I held a competition to find a logo, recommended a colour palette and fonts, made Word and PowerPoint templates and wrote X’s LinkedIn profile.

On the business side, I encouraged X to complete dull tasks (such as setting up a limited company). I recommended and briefed a Managed Service Provider (IT) and drafted her Data Protection policy with the aid of a specialist.

Results

X marketing displayed her skills so she could approach customers with confidence.

She now has enough work to employ an assistant and takes on bigger, more complex jobs.

"I engaged Michelle to write my marketing materials and got so much more. As well as coaching me in my new business, she created my website, managed my GDPR, helped me get to grips with LinkedIn and recommended great people when she couldn't do the job herself - like my new IT wizard. I don't know where I would be now if Michelle hadn't given me a kickstart into marketing my business - thank you."

– Anonymous client, August 22 2018 via LinkedIn –

Would you like to talk about the customer experience you deliver?

Head over to my contact page and to get in touch.

Value Proposition And Marketing Materials – Anonymous
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