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X was unhappy in her job

She knew she would better serve customers if she set up her own practice. While she understood her job, she didn’t know how to market her skills and value. The father of a Delta Swan client put us in touch.

Everyone starting their own business experiences a deluge of information, activities and responsibility. X asked me to guide her through the early days of company ownership.

My tasks

To guide X as she set up her business.
To develop marketing materials to establish X. Including:

  • A website
  • Sales presentation
  • Brochure / price list
  • LinkedIn

The actions I took

Like many experts, X struggles to summarise her job. To learn what X does, I researched her competitors. I found a jumble of out-of-date information and assumed an indifferent approach to their work. I wanted X’s professionalism to shine out. We identified her unique selling point and developed an explanation of her services, focusing on client value. I added information, such as regulatory conditions and the latest terminology / references.

In other words, I built a value proposition.

Built marketing materials and helped X re-engage her network, leading to a series of fruitful meetings.

As a business mentor, I encouraged X to set up a limited company and understand her obligations as a director.

The results I achieved

X and her prospects both understand the value she delivers.

She now has enough work to employ an assistant and takes on bigger, more complex jobs.

“I engaged Michelle to write my marketing materials and got so much more. As well as coaching me in my new business, she created my website, managed my GDPR, helped me get to grips with LinkedIn and recommended great people when she couldn’t do the job herself – like my new IT wizard.

I don’t know where I would be now if Michelle hadn’t given me a kickstart into marketing my business – thank you.”

– Anonymous client, August 22 2018 via LinkedIn –

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