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Why assess Voice of the Customer tools for SMEs?

Large businesses have dedicated IT purchasing departments to collect business requirements and manage vendor selection.

This study is designed to help SMEs and small corporates select software to:

  • gather and analyse customer feedback.
  • improve customer satisfaction.
  • manage the closure of inner and outer loops

How we assessed Voice of the Customer tools for SMEs

Using a questionnaire, we explored capabilities around seven categories:

  • The closed-loop process
  • Employee experience
  • Technology
  • Implementation and benefits realisation support
  • Budget
  • Specialisms
  • Social proof

Following review of the responses, we invited each vendor to provide a 15-minute demonstration followed by 30-minute Q&A with optional participation from a client. Then we wrote a full review for each vendor and summarised on this website. All vendors reviewed the draft reviews and were invited to correct factual errors and add information to cover the same subjects as their competitors.

Book your free consultation and learn how you can keep up with rising customer expectations.

After our confidential, 30-minute consultation, you will…

  • See a path to using customer feedback to drive product, service and operational improvements
  • Feel confident you and your team can continuously improve
  • Be keen to get ahead of your competitors by using customer ideas to innovate
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